Segmentation of life insurance customers based on their profile using fuzzy clustering

Jandaghi, Gholamreza; Moradpour, Zahra

[journal article]

dc.contributor.author	Jandaghi, Gholamreza	de
dc.contributor.author	Moradpour, Zahra	de
dc.date.accessioned	2018-04-10T06:56:14Z
dc.date.available	2018-04-10T06:56:14Z
dc.date.issued	2015	de
dc.identifier.issn	2300-2697	de
dc.identifier.uri	http://www.scipress.com/ILSHS.61.17.pdf
dc.identifier.uri	https://www.ssoar.info/ssoar/handle/document/56754
dc.description.abstract	In the current competitive environment, companies will be able to adjust business strategies, they use market segmentation based on practical ways rather than using traditional approaches or incomplete and impractical mass marketing. In recent years, mining has gained attention and popularity in the business world. The goal of data mining projects is to convert the raw data into useful information. Clustering can also be used to explore differences in attitudes and intentions of the clients. In this study, we used fuzzy clustering on 1071 life insurance customers during March to October 2014. Results show that the optimal number of clusters was 2 which were named as "investment" and "life safety". Some suggestions are presented to improve the performance of the insurance company.	en
dc.language	en	de
dc.subject.ddc	Wirtschaft	de
dc.subject.ddc	Economics	en
dc.subject.other	Clusterbildung	de
dc.title	Segmentation of life insurance customers based on their profile using fuzzy clustering	de
dc.description.review	begutachtet (peer reviewed)	de
dc.description.review	peer reviewed	en
dc.source.journal	International Letters of Social and Humanistic Sciences
dc.publisher.country	CHE
dc.source.issue	61	de
dc.subject.classoz	Marketing	de
dc.subject.classoz	National Economy	en
dc.subject.classoz	Marketing	en
dc.subject.classoz	Volkswirtschaftstheorie	de
dc.subject.thesoz	Marktsegmentierung	de
dc.subject.thesoz	enterprise	en
dc.subject.thesoz	market segmentation	en
dc.subject.thesoz	data	en
dc.subject.thesoz	life insurance	en
dc.subject.thesoz	Unternehmen	de
dc.subject.thesoz	Analyse	de
dc.subject.thesoz	analysis	en
dc.subject.thesoz	Daten	de
dc.subject.thesoz	Lebensversicherung	de
dc.subject.thesoz	customer	en
dc.subject.thesoz	Kunde	de
dc.rights.licence	Creative Commons - Attribution 4.0	en
dc.rights.licence	Creative Commons - Namensnennung 4.0	de
internal.status	formal und inhaltlich fertig erschlossen	de
internal.identifier.thesoz	10034712
internal.identifier.thesoz	10051722
internal.identifier.thesoz	10050721
internal.identifier.thesoz	10048452
internal.identifier.thesoz	10039009
internal.identifier.thesoz	10034708
dc.type.stock	article	de
dc.type.document	journal article	en
dc.type.document	Zeitschriftenartikel	de
dc.source.pageinfo	17-24	de
internal.identifier.classoz	1090301
internal.identifier.classoz	1090405
internal.identifier.journal	1120
internal.identifier.document	32
internal.identifier.ddc	330
dc.identifier.doi	https://doi.org/10.18052/www.scipress.com/ILSHS.61.17	de
dc.description.pubstatus	Published Version	en
dc.description.pubstatus	Veröffentlichungsversion	de
internal.identifier.licence	16
internal.identifier.pubstatus	1
internal.identifier.review	1
internal.dda.reference	xml-database-33@@2
internal.check.abstractlanguageharmonizer	CERTAIN
internal.check.languageharmonizer	CERTAIN_RETAINED

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