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Response Biases in Standardised Surveys (Version 2.0)
[working paper]
Corporate Editor
GESIS - Leibniz-Institut für Sozialwissenschaften
Abstract Response biases are present in standardised surveys when the values collected from, or reported by, the respondents systematically deviate from the actual, true values. They occur when respondents react not only to the content of the survey question - the question stimulus - but also to other factor... view more
Response biases are present in standardised surveys when the values collected from, or reported by, the respondents systematically deviate from the actual, true values. They occur when respondents react not only to the content of the survey question - the question stimulus - but also to other factors. These factors can be found in the most diverse elements of a survey: They may lie in the respondent him- or herself, in the interview situation, or in the survey instrument. This contribution describes different types of response biases and demonstrates the influence of the interviewer/the interview situation and the questionnaire design on the occurrence of response biases.... view less
Keywords
survey; error; interview; data collection method; questionnaire; data quality; social desirability; response behavior; reactivity effect; survey research; standardization (meth.)
Classification
Methods and Techniques of Data Collection and Data Analysis, Statistical Methods, Computer Methods
Document language
English
Publication Year
2016
City
Mannheim
Page/Pages
12 p.
Series
GESIS Survey Guidelines
Status
Primary Publication; peer reviewed
Licence
Creative Commons - Attribution-Noncommercial-No Derivative Works 4.0