Mobility CLM and the Facebook - Are Circle Marketers in India missing a Trick or Two?

Ghosh, Pramit

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@article{ Ghosh2017,
 title = {Mobility CLM and the Facebook - Are Circle Marketers in India missing a Trick or Two?},
 author = {Ghosh, Pramit},
 journal = {IndraStra Global},
 number = {1},
 pages = {6},
 volume = {3},
 year = {2017},
 issn = {2381-3652},
 urn = {https://nbn-resolving.org/urn:nbn:de:0168-ssoar-55765-2},
 abstract = {The game is all about revenue. Or so, the honchos at the top would have us believe. And yet, come the last two weeks of every month, the conversations revolve around GROSS acquisitions. How many customers did you get in? The acquisition, more than anything else, dominates circle discourse, ignoring innovation in Customer Lifecycle Management (CLM) that can enhance revenue.},
 keywords = {Marketing; marketing; Digitalisierung; digitalization; Soziale Medien; social media; Kundenorientierung; customer orientation; Kundenbindung; customer ties; Indien; India; Südasien; South Asia}}