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Understanding Consumer Behavior in E-shopping: A Case Study of Iraq with an overview of E-shopping in the global and Arab regions
[journal article]
Abstract In the age of technology and the spread of the Internet, the diffusion, of e-shopping has increased. The Internet has made the commercial transactions faster and simplest and both the sellers and buyers get benefited by this technology. E- shopping provides a perfect example of the business revoluti... view more
In the age of technology and the spread of the Internet, the diffusion, of e-shopping has increased. The Internet has made the commercial transactions faster and simplest and both the sellers and buyers get benefited by this technology. E- shopping provides a perfect example of the business revolution. Electronic Commerce has made life easier and more innovative of an individual. Consumer Behavior from e shopping differs from the spot market. The paper's goal was to review the consumer behavior in electronic- shopping and analyses the factors which influence customers' behavior in e-shopping at Iraq. The research question in this paper is the way that consumers act during e-shopping. Data was accumulated from the questionnaire survey by using Google Forms. The survey was prepared in the Arabic language. The data were collected in April 2017. A total of 492 respondents participated in the study. The study has shown the majority of Iraqisג are not doing e- shopping with 47%, therefore, it's clear that the tendency of e shopping is not very well known in the Iraqi economy as mostly and whole individuals, usually visit the store before e-shopping. also, It was given an overview of the e-shopping in globally and in the Arab region... view less
Keywords
Iraq; electronic business; Internet; buying behavior; consumption behavior; Arab countries
Classification
Economic Sectors
Method
empirical; quantitative empirical
Free Keywords
online shopping; e-commerce
Document language
English
Publication Year
2017
Page/Pages
p. 821-849
Journal
Journal of Emerging Technologies and Innovative Research, 4 (2017) 11
DOI
https://doi.org/10.1717/JETIR.17095
ISSN
2349-5162
Status
Published Version; reviewed