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@article{ Senna2015,
 title = {Capacitando em turismo para o bem receber: plano de desenvolvimento da APL de turismo do Jalapão - Mateiros/TO},
 author = {Senna, Mary Lúcia Gomes Silveira and Chemet Dutra, Veruska and Sardinha Messetti, Pedro Henrique},
 journal = {Revista Desafios},
 number = {2},
 pages = {70-82},
 volume = {1},
 year = {2015},
 issn = {2359-3652},
 doi = {https://doi.org/10.20873/uft.2359-3652.2015v1n2p70},
 abstract = {The region of Jalapão is part of a region composed of eight cities who see in tourism a way of life. But anyone visiting the área knows that there is a great need in dealing with tourists that is satisfactory and to promote tourism and to attract even more visitors to the region. From this context, We were thought that this project aims to promote training course for hosting industries, bars and restaurants and tour guides of the Mateiros city, which is now the main hub receiver of the region, in order to improve the professionals regarding hospitality in tourism. The proposal was for the period from July to November 2014 were held some training in the hospitality industry and bars and restaurants, but adherence to the training program was low. Unfortunately only nine people in the tourism industry participated in the training. We then decided, to investigate the real reason that could have caused the low participation of the community. Finally, it is concluded that the trade of motivation as the main motivating factor for not participating to training. The interviewed reports also indicate that training occurred in the past were no practical purposes, which leads to disbelief for new capabilities.},
}