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%T Examining the popularity trajectory of outsourcing as a management concept %A Madsen, Dag Øivind %J Problems and Perspectives in Management %N 2 %P 178-196 %V 15 %D 2017 %K Outsourcing; popularity trajectory, management concept, management fashion, adoption, diffusion %@ 1810-5467 %> https://nbn-resolving.org/urn:nbn:de:0168-ssoar-52869-9 %X This paper examines the popularity trajectory of outsourcing as a management concept. The paper shows that while outsourcing is an old management practice that has roots that date back centuries, it did not gain widespread popularity as a modern organizational practice until the 1980s. While the initial outsourcing hype and craze of the late 1980s and early 1990s has waned, outsourcing has shown considerable staying power as a management concept, even in the face of counter-movements such as backsourcing and insourcing. Although the experiences with implementation of outsourcing are mixed, outsourcing remains a widely used management concept. However, the current relatively low satisfaction level among users could influence the future popularity trajectory of the outsourcing concept. %C MISC %G en %9 Zeitschriftenartikel %W GESIS - http://www.gesis.org %~ SSOAR - http://www.ssoar.info