| dc.contributor.author | Bresler, Mikhail Grigorievich | |
| dc.contributor.author | Gabitova, Julija Maratovna | |
| dc.date.accessioned | 2017-06-14T14:22:18Z | |
| dc.date.available | 2017-06-14T14:22:18Z | |
| dc.date.issued | 2015 | |
| dc.identifier.issn | 2311-8814 | |
| dc.identifier.uri | http://www.ssoar.info/ssoar/handle/document/52128 | |
| dc.description.abstract | The most fundamental theories of post-structuralism are discussed in this article, defines the role of communication codes in advertising communication. With simulacrum becomes possible to improve communication efficiency and adapted for sensing the audience information (or other) product. | en |
| dc.description.abstract | В данной статье рассмотрены одни из самых
фундаментальных теорий постструктуралистов, обозначена роль
коммуникационных кодов в ходе рекламной коммуникации. При помощи
симулякра становится возможным повысить эффективность коммуникации и
адаптировать аудиторию для принятия информационного (или иного)
продукта. | ru |
| dc.language | ru | |
| dc.subject.ddc | News media, journalism, publishing | en |
| dc.subject.ddc | Publizistische Medien, Journalismus,Verlagswesen | de |
| dc.subject.other | post-structuralism; postmodernism; simulacrum; the effectiveness of advertising communication | |
| dc.title | Применение стилей постмодерна в создании рекламного продукта | |
| dc.title.alternative | Apply styles of postmodern in the creation of a promotional product | |
| dc.description.review | begutachtet | de |
| dc.description.review | reviewed | en |
| dc.source.journal | Nauka - rastudent.ru. | |
| dc.source.collection | Science of communication | |
| dc.source.volume | 17 | |
| dc.publisher.country | RUS | |
| dc.publisher.city | Ufa | |
| dc.source.issue | 5 | |
| dc.subject.classoz | Allgemeines, spezielle Theorien und Schulen, Methoden, Entwicklung und Geschichte der Kommunikationswissenschaften | de |
| dc.subject.classoz | Basic Research, General Concepts and History of the Science of Communication | en |
| dc.identifier.urn | urn:nbn:de:0168-ssoar-52128-5 | |
| dc.rights.licence | Digital Peer Publishing Licence - Freie DIPP-Lizenz | de |
| dc.rights.licence | Free Digital Peer Publishing Licence | en |
| internal.status | noch nicht fertig erschlossen | |
| dc.type.stock | article | |
| dc.type.document | Zeitschriftenartikel | de |
| dc.type.document | journal article | en |
| dc.source.pageinfo | 7 | |
| internal.identifier.classoz | 10801 | |
| internal.identifier.journal | 1141 | |
| internal.identifier.document | 32 | |
| dc.rights.sherpa | Blauer Verlag | de |
| dc.rights.sherpa | Blue Publisher | en |
| internal.identifier.ddc | 070 | |
| dc.description.pubstatus | Veröffentlichungsversion | de |
| dc.description.pubstatus | Published Version | en |
| internal.identifier.sherpa | 2 | |
| internal.identifier.licence | 5 | |
| internal.identifier.pubstatus | 1 | |
| internal.identifier.review | 2 | |
| dc.subject.classhort | 10800 | |
| internal.pdf.version | 1.5 | |
| internal.pdf.valid | true | |
| internal.pdf.wellformed | true | |
| internal.check.abstractlanguageharmonizer | CERTAIN | |
| internal.check.languageharmonizer | CERTAIN_RETAINED | |
