Фирменный персонаж: назначение и типология

Ilintseva, Mariya Viktorovna

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%T Фирменный персонаж: назначение и типология
%A Ilintseva, Mariya Viktorovna
%J Nauka - rastudent.ru.
%N 3
%P 1-10
%D 2014
%@ 2311-8814
%> https://nbn-resolving.org/urn:nbn:de:0168-ssoar-51920-6
%X The features of advertising characters, types of brand characters, examples of real and fictional images. Evaluated the importance of the role of advertising character, its advantages in creating a brand.
%C RUS
%G ru
%9 journal article
%W GESIS - http://www.gesis.org
%~ SSOAR - http://www.ssoar.info