dc.contributor.author | Ilintseva, Mariya Viktorovna | |
dc.date.accessioned | 2017-05-29T11:41:30Z | |
dc.date.available | 2017-05-29T11:41:30Z | |
dc.date.issued | 2014 | |
dc.identifier.issn | 2311-8814 | |
dc.identifier.uri | http://www.ssoar.info/ssoar/handle/document/51920 | |
dc.description.abstract | The features of advertising characters, types of brand characters, examples of real and fictional images. Evaluated the importance of the role of advertising character, its advantages in creating a brand. | |
dc.language | ru | |
dc.subject.ddc | News media, journalism, publishing | en |
dc.subject.ddc | Publizistische Medien, Journalismus,Verlagswesen | de |
dc.title | Фирменный персонаж: назначение и типология | |
dc.title.alternative | The firm character: appointment and typology | |
dc.description.review | begutachtet | de |
dc.description.review | reviewed | en |
dc.source.journal | Nauka - rastudent.ru. | |
dc.publisher.country | RUS | |
dc.source.issue | 3 | |
dc.subject.classoz | Werbung, Public Relations, Öffentlichkeitsarbeit | de |
dc.subject.classoz | Advertising, Public Relations | en |
dc.subject.thesoz | sign | en |
dc.subject.thesoz | trademark | en |
dc.subject.thesoz | Zeichen | de |
dc.subject.thesoz | advertising | en |
dc.subject.thesoz | Werbung | de |
dc.subject.thesoz | Marke | de |
dc.identifier.urn | urn:nbn:de:0168-ssoar-51920-6 | |
dc.rights.licence | Digital Peer Publishing Licence - Freie DIPP-Lizenz | de |
dc.rights.licence | Free Digital Peer Publishing Licence | en |
internal.status | formal und inhaltlich fertig erschlossen | |
internal.identifier.thesoz | 10059796 | |
internal.identifier.thesoz | 10034450 | |
internal.identifier.thesoz | 10079893 | |
dc.type.stock | article | |
dc.type.document | journal article | en |
dc.type.document | Zeitschriftenartikel | de |
dc.source.pageinfo | 1-10 | |
internal.identifier.classoz | 1080409 | |
internal.identifier.journal | 1141 | |
internal.identifier.document | 32 | |
dc.rights.sherpa | Blue Publisher | en |
dc.rights.sherpa | Blauer Verlag | de |
internal.identifier.ddc | 070 | |
dc.description.pubstatus | Published Version | en |
dc.description.pubstatus | Veröffentlichungsversion | de |
internal.identifier.sherpa | 2 | |
internal.identifier.licence | 5 | |
internal.identifier.pubstatus | 1 | |
internal.identifier.review | 2 | |
internal.pdf.version | 1.5 | |
internal.pdf.valid | true | |
internal.pdf.wellformed | true | |
internal.check.abstractlanguageharmonizer | UNCERTAIN | |
internal.check.languageharmonizer | CERTAIN_RETAINED | |