Технологии создания настроения в рекламе

Petrova, Ivilina Igorevna; Petrova, Liliana Rafikovna

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%T Технологии создания настроения в рекламе
%A Petrova, Ivilina Igorevna
%A Petrova, Liliana Rafikovna
%J Nauka - rastudent.ru.
%N 8
%P 10-20
%V 20
%D 2015
%@ 2311-8814
%> https://nbn-resolving.org/urn:nbn:de:0168-ssoar-51908-7
%X The article examines three groups of technologies for creating moods in advertising: modeling technology senses the reaction to advertising; Information technology impacts; technology influence through normative value. A detailed analysis of the content of these technologies allows to focus its efforts on the use of special methods of action undertaken within the boundaries of each technology.
%C RUS
%G ru
%9 journal article
%W GESIS - http://www.gesis.org
%~ SSOAR - http://www.ssoar.info