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Технологии создания настроения в рекламе

Technologies that form receptive mood in the advertising message
[journal article]

dc.contributor.authorPetrova, Ivilina Igorevna
dc.contributor.authorPetrova, Liliana Rafikovna
dc.date.accessioned2017-05-29T08:19:14Z
dc.date.available2017-05-29T08:19:14Z
dc.date.issued2015
dc.identifier.issn2311-8814
dc.identifier.urihttp://www.ssoar.info/ssoar/handle/document/51908
dc.description.abstractThe article examines three groups of technologies for creating moods in advertising: modeling technology senses the reaction to advertising; Information technology impacts; technology influence through normative value. A detailed analysis of the content of these technologies allows to focus its efforts on the use of special methods of action undertaken within the boundaries of each technology.en
dc.languageru
dc.subject.ddcSociology & anthropologyen
dc.subject.ddcNews media, journalism, publishingen
dc.subject.ddcPublizistische Medien, Journalismus,Verlagswesende
dc.subject.ddcSoziologie, Anthropologiede
dc.titleТехнологии создания настроения в рекламе
dc.title.alternativeTechnologies that form receptive mood in the advertising message
dc.description.reviewbegutachtetde
dc.description.reviewrevieweden
dc.source.journalNauka - rastudent.ru.
dc.source.volume20
dc.publisher.countryRUS
dc.source.issue8
dc.subject.classozWissenschaftssoziologie, Wissenschaftsforschung, Technikforschung, Techniksoziologiede
dc.subject.classozSociology of Science, Sociology of Technology, Research on Science and Technologyen
dc.subject.classozWerbung, Public Relations, Öffentlichkeitsarbeitde
dc.subject.classozWirkungsforschung, Rezipientenforschungde
dc.subject.classozImpact Research, Recipient Researchen
dc.subject.classozAdvertising, Public Relationsen
dc.subject.thesozMotivationde
dc.subject.thesozWertde
dc.subject.thesozvalueen
dc.subject.thesozWerbungde
dc.subject.thesozEmotionalitätde
dc.subject.thesozmotivationen
dc.subject.thesozEinflussde
dc.subject.thesozmooden
dc.subject.thesozNormativitätde
dc.subject.thesozinfluenceen
dc.subject.thesozadvertisingen
dc.subject.thesoznormativityen
dc.subject.thesozemotionalityen
dc.subject.thesozTechnologiede
dc.subject.thesoztechnologyen
dc.subject.thesozStimmungde
dc.identifier.urnurn:nbn:de:0168-ssoar-51908-7
dc.rights.licenceDigital Peer Publishing Licence - Freie DIPP-Lizenzde
dc.rights.licenceFree Digital Peer Publishing Licenceen
internal.statusformal und inhaltlich fertig erschlossen
internal.identifier.thesoz10058218
internal.identifier.thesoz10034670
internal.identifier.thesoz10036462
internal.identifier.thesoz10046043
internal.identifier.thesoz10034450
internal.identifier.thesoz10035297
internal.identifier.thesoz10069970
internal.identifier.thesoz10037908
dc.type.stockarticle
dc.type.documentjournal articleen
dc.type.documentZeitschriftenartikelde
dc.source.pageinfo10-20
internal.identifier.classoz1080407
internal.identifier.classoz10220
internal.identifier.classoz1080409
internal.identifier.journal1141
internal.identifier.document32
dc.rights.sherpaBlue Publisheren
dc.rights.sherpaBlauer Verlagde
internal.identifier.ddc070
internal.identifier.ddc301
dc.description.pubstatusPublished Versionen
dc.description.pubstatusVeröffentlichungsversionde
internal.identifier.sherpa2
internal.identifier.licence5
internal.identifier.pubstatus1
internal.identifier.review2
internal.pdf.version1.5
internal.pdf.validtrue
internal.pdf.wellformedtrue
internal.check.abstractlanguageharmonizerCERTAIN
internal.check.languageharmonizerCERTAIN_RETAINED


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