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Impact of television advertisement on unhealthy weight control behaviors and eating disorders: mediating role of body image

[journal article]

dc.contributor.authorNasir, Bisma
dc.contributor.authorAbbas, Tanveer
dc.contributor.authorAbrar, Muhammad
dc.contributor.authorIqbal, Asif
dc.date.accessioned2017-05-23T07:36:49Z
dc.date.available2017-05-23T07:36:49Z
dc.date.issued2017
dc.identifier.issn2521-0203
dc.identifier.urihttp://www.ssoar.info/ssoar/handle/document/51869
dc.description.abstractThis research is conducted to analysis the impact of Television Advertisement on Unhealthy Weight Control Behaviors and Eating Disorder with the mediating role of Body Image. The research is conducted to analyze the mediating impact of body image satisfaction on the relation of other variables. This research is conducted from the urban population of Rawalpindi and Islamabad. A Total of 280 questionnaires were floated in the population, out of which 267 were received back. The data was analyzed by employing correlation dn regression analysis. The results showed that body image partially mediates the relationship between Television Advertisement and Unhealthy Weight Control Behaviors and fully mediate the relationship between Television Advertisement and Eating Disorder. This research will help marketers to analyze the dynamics of advertisement and also in understanding the negative outcomes of their certain practices.en
dc.languageen
dc.subject.ddcSociology & anthropologyen
dc.subject.ddcNews media, journalism, publishingen
dc.subject.ddcPublizistische Medien, Journalismus,Verlagswesende
dc.subject.ddcSoziologie, Anthropologiede
dc.titleImpact of television advertisement on unhealthy weight control behaviors and eating disorders: mediating role of body image
dc.description.reviewbegutachtet (peer reviewed)de
dc.description.reviewpeer revieweden
dc.source.journalPakistan Administrative Review
dc.source.volume1
dc.publisher.countryMISC
dc.source.issue1
dc.subject.classozWerbung, Public Relations, Öffentlichkeitsarbeitde
dc.subject.classozWirkungsforschung, Rezipientenforschungde
dc.subject.classozImpact Research, Recipient Researchen
dc.subject.classozMedizinsoziologiede
dc.subject.classozMedical Sociologyen
dc.subject.classozAdvertising, Public Relationsen
dc.subject.thesozbody weighten
dc.subject.thesozGesundheitsverhaltende
dc.subject.thesozcontrolen
dc.subject.thesozKörperbildde
dc.subject.thesoztelevisionen
dc.subject.thesozKörpergewichtde
dc.subject.thesozadvertisingen
dc.subject.thesozFernsehende
dc.subject.thesozhealth behavioren
dc.subject.thesozWerbungde
dc.subject.thesozbody imageen
dc.subject.thesozKontrollede
dc.identifier.urnurn:nbn:de:0168-ssoar-51869-4
dc.rights.licenceCreative Commons - Namensnennungde
dc.rights.licenceCreative Commons - Attributionen
ssoar.contributor.institutionFatima Jinnah Women University, Rawalpindi Pakistan
internal.statusformal und inhaltlich fertig erschlossen
internal.identifier.thesoz10043435
internal.identifier.thesoz10049109
internal.identifier.thesoz10045563
internal.identifier.thesoz10042486
internal.identifier.thesoz10079363
internal.identifier.thesoz10034450
dc.type.stockarticle
dc.type.documentjournal articleen
dc.type.documentZeitschriftenartikelde
dc.source.pageinfo42-60
internal.identifier.classoz10215
internal.identifier.classoz1080407
internal.identifier.classoz1080409
internal.identifier.journal1139
internal.identifier.document32
internal.identifier.ddc070
internal.identifier.ddc301
dc.description.pubstatusPublished Versionen
dc.description.pubstatusVeröffentlichungsversionde
internal.identifier.licence1
internal.identifier.pubstatus1
internal.identifier.review1
dc.description.mischttp://www.par.fjwu.edu.pk
internal.pdf.version1.5
internal.pdf.validtrue
internal.pdf.wellformedtrue
internal.check.abstractlanguageharmonizerCERTAIN
internal.check.languageharmonizerCERTAIN_RETAINED


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