dc.contributor.author | Rett, Lucimara | |
dc.date.accessioned | 2017-02-02T14:02:05Z | |
dc.date.available | 2017-02-02T14:02:05Z | |
dc.date.issued | 2016 | |
dc.identifier.issn | 2447-4266 | |
dc.identifier.uri | http://www.ssoar.info/ssoar/handle/document/50275 | |
dc.description.abstract | A comunicação de crise já está incorporada à comunicação corporativa, entretanto, mais efetivamente aplicada na assessoria de imprensa das empresas. A Professora Doutora Karine Berthelot-Guie, da Université de Paris-Sorbonne, na França, traz o conceito para a publicidade, o que desperta o interesse de investigação desse novo desafio para as marcas no cenário de convergência e cultura participativa. A título de estudo exploratório, este trabalho apresenta alguns exemplos em que a manifestação das marcas são interpeladas, nesse contexto, por diferentes tipos de mediação ressignificados pelo receptor, quais sejam: mediações espaciais, humanas e virtuais. | pt |
dc.description.abstract | The crisis communications is already integrated to the corporate communications, although it is more effectively applied in media relations offices. PhD Professor Karine Berthelot-Guide, from Paris-Sorbonne University, in France, brings the concept to advertising, which increases the interest in this new research challenge for brands in the context of convergence and participatory culture. As an exploratory study, this paper presents some examples where the brand manifestations are challenged by different kinds of mediation reinterpreted by the receiver, namely: space, human and virtual mediations. | en |
dc.language | pt | |
dc.subject.ddc | News media, journalism, publishing | en |
dc.subject.ddc | Publizistische Medien, Journalismus,Verlagswesen | de |
dc.subject.other | prosumer | |
dc.title | Comunicação de crise na publicidade: marcas, prosumers e mediações | |
dc.title.alternative | Crisis communication in advertising: brands, prosumers and mediations | |
dc.description.review | begutachtet (peer reviewed) | de |
dc.description.review | peer reviewed | en |
dc.source.journal | Revista Observatório | |
dc.source.volume | 2 | |
dc.publisher.country | MISC | |
dc.source.issue | 4 | |
dc.subject.classoz | Werbung, Public Relations, Öffentlichkeitsarbeit | de |
dc.subject.classoz | Advertising, Public Relations | en |
dc.subject.thesoz | Krisenkommunikation | de |
dc.subject.thesoz | crisis communication | en |
dc.subject.thesoz | Werbung | de |
dc.subject.thesoz | advertising | en |
dc.subject.thesoz | Marke | de |
dc.subject.thesoz | trademark | en |
dc.subject.thesoz | Produzent | de |
dc.subject.thesoz | producer | en |
dc.subject.thesoz | Verbraucher | de |
dc.subject.thesoz | consumer | en |
dc.subject.thesoz | Interaktion | de |
dc.subject.thesoz | interaction | en |
dc.subject.thesoz | soziales Netzwerk | de |
dc.subject.thesoz | social network | en |
dc.subject.thesoz | Kommunikation | de |
dc.subject.thesoz | communication | en |
dc.subject.thesoz | Unternehmen | de |
dc.subject.thesoz | enterprise | en |
dc.rights.licence | Creative Commons - Namensnennung, Nicht-kommerz. | de |
dc.rights.licence | Creative Commons - Attribution-NonCommercial | en |
internal.status | formal und inhaltlich fertig erschlossen | |
internal.identifier.thesoz | 10049295 | |
internal.identifier.thesoz | 10034450 | |
internal.identifier.thesoz | 10079893 | |
internal.identifier.thesoz | 10055384 | |
internal.identifier.thesoz | 10048454 | |
internal.identifier.thesoz | 10046098 | |
internal.identifier.thesoz | 10053143 | |
internal.identifier.thesoz | 10035149 | |
internal.identifier.thesoz | 10039009 | |
dc.type.stock | article | |
dc.type.document | Zeitschriftenartikel | de |
dc.type.document | journal article | en |
dc.source.pageinfo | 262-279 | |
internal.identifier.classoz | 1080409 | |
internal.identifier.journal | 821 | |
internal.identifier.document | 32 | |
dc.rights.sherpa | Grüner Verlag | de |
dc.rights.sherpa | Green Publisher | en |
internal.identifier.ddc | 070 | |
dc.identifier.doi | https://doi.org/10.20873/uft.2447-4266.2016v2Especial2p262 | |
dc.description.pubstatus | Veröffentlichungsversion | de |
dc.description.pubstatus | Published Version | en |
internal.identifier.sherpa | 1 | |
internal.identifier.licence | 10 | |
internal.identifier.pubstatus | 1 | |
internal.identifier.review | 1 | |
dc.subject.classhort | 10800 | |
internal.pdf.version | 1.4 | |
internal.pdf.valid | true | |
internal.pdf.wellformed | true | |
internal.check.abstractlanguageharmonizer | CERTAIN | |
internal.check.languageharmonizer | CERTAIN_RETAINED | |