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%T Social Media and Alcohol: Summary of Research, Intervention Ideas and Future Study Directions %A Moreno, Megan A. %A D'Angelo, Jon %A Whitehill, Jennifer %J Media and Communication %N 3 %P 50-59 %V 4 %D 2016 %@ 2183-2439 %X Alcohol content is frequently displayed on social media through both user-generated posts and advertisements. Previous work supports that alcohol content on social media is influential and often associated with offline behaviors for adolescents and young adults. Social media may have a role in future alcohol intervention efforts including identifying those at risk or providing timely prevention messages. Future intervention efforts may benefit from an affordance approach rather than focusing on a single platform. (author's abstract) %C MISC %G en %9 Zeitschriftenartikel %W GESIS - http://www.gesis.org %~ SSOAR - http://www.ssoar.info