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Toward a Model of Strategic Influence, International Broadcasting, and Global Engagement
[journal article]
Abstract This article explores how strategic communication, public diplomacy, international governmental broadcasting, and social media networking can be brought together in a system of strategic influence and global engagement. The analysis
offers a contrasting approach to various views of public diplomacy... view more
This article explores how strategic communication, public diplomacy, international governmental broadcasting, and social media networking can be brought together in a system of strategic influence and global engagement. The analysis
offers a contrasting approach to various views of public diplomacy or strategic communication which privilege one form of governmental influence over others and treat partial aspects of national persuasion as complete pictures of government
communication aimed at foreign audiences. Because so much of public diplomacy literature today emphasizes social media, it is necessary to determine how specific tools of influence such as international broadcasting, can be used in ways that fit new thinking in public diplomacy as well as continuously emerging new media ecologies. (author's abstract)... view less
Keywords
political influence; political strategy; diplomacy; foreign policy; international politics; international relations; stereotype; media policy; local public; local communication; journalism; foreign radio; interactive media; social media; digital media
Classification
International Relations, International Politics, Foreign Affairs, Development Policy
Media Politics, Information Politics, Media Law
Mass Communication
Free Keywords
Public Diplomacy
Document language
English
Publication Year
2016
Page/Pages
p. 69-91
Journal
Media and Communication, 4 (2016) 2
Issue topic
International Broadcasting and Public Diplomacy in the 21st Century
ISSN
2183-2439
Status
Published Version; peer reviewed
Licence
Creative Commons - Attribution