Download full text
(external source)
Citation Suggestion
Please use the following Persistent Identifier (PID) to cite this document:
https://doi.org/10.17645/mac.v4i2.432
Exports for your reference manager
Mediated Public Diplomacy of the Islamic State in Iraq and Syria: the Synergistic Use of Terrorism, Social Media and Branding
[journal article]
Abstract This study aims to provide an initial theoretical model for understanding and analyzing the mediated public diplomacy strategy of virtual states. It examines the mediated public diplomacy strategy of the Islamic State in Iraq and Syria (ISIS) and its ability to synchronize terrorism tactics with com... view more
This study aims to provide an initial theoretical model for understanding and analyzing the mediated public diplomacy strategy of virtual states. It examines the mediated public diplomacy strategy of the Islamic State in Iraq and Syria (ISIS) and its ability to synchronize terrorism tactics with communication strategies to gain media access and exposure, push news frames that serve its interests, and target stakeholders with a dual message using sophisticated branding strategies
that resonate with cultural values and help it ultimately recruit supporters and deter foes. (author's abstract)... view less
Keywords
political influence; political strategy; media policy; political actor; the public; information policy; stereotype; local communication; social media; digital media; opinion leader; religious group; Syria; Iraq; terrorism; mass communication; virtualization; online media; mediatization
Classification
Media Politics, Information Politics, Media Law
Media Contents, Content Analysis
Free Keywords
Islamischer Staat
Document language
English
Publication Year
2016
Page/Pages
p. 92-103
Journal
Media and Communication, 4 (2016) 2
Issue topic
International Broadcasting and Public Diplomacy in the 21st Century
ISSN
2183-2439
Status
Published Version; peer reviewed
Licence
Creative Commons - Attribution