Download full text
(external source)
Citation Suggestion
Please use the following Persistent Identifier (PID) to cite this document:
https://doi.org/10.17645/mac.v3i4.383
Exports for your reference manager
One Country, Two Polarised Audiences: Estonia and the Deficiency of the Audiovisual Media Services Directive
[journal article]
Abstract This article argues that until recent times, the Estonian media policy has mainly been interpreted as an economic issue and it did not account for the strategic need to build a comprehensive media field to serve all groups in society. This has
happened despite the fact the Estonian media policy is ... view more
This article argues that until recent times, the Estonian media policy has mainly been interpreted as an economic issue and it did not account for the strategic need to build a comprehensive media field to serve all groups in society. This has
happened despite the fact the Estonian media policy is in line with the European Union (EU) media policy, which should ensure freedom of information, diversity of opinion and media pluralism. Findings of the Estonian case study show that despite these noble aims, Estonia has two radically different information fields: one for Estonian speaking audiences and one for Russian speakers. Events in Ukraine have added to the democratic media policy paradigm a question of national security. Now it is a challenge for the policy makers to unite polarised media fields and how to minimise the impact of Russian propaganda. On the EU level, one supportive measure could be a revision of the Audiovisual Media Service
Directive. (author's abstract)... view less
Keywords
Estonia; media policy; mass media; public interest; language; Russian language; polarization; politicization; political influence; reporting; recipient; propaganda; minority; ethnic group; broadcasting; television; public institution
Classification
Media Politics, Information Politics, Media Law
Media Contents, Content Analysis
Broadcasting, Telecommunication
Document language
English
Publication Year
2015
Page/Pages
p. 45-51
Journal
Media and Communication, 3 (2015) 4
Issue topic
Turbulences of the Central and Eastern European Media
ISSN
2183-2439
Status
Published Version; peer reviewed
Licence
Creative Commons - Attribution