Rural entrepreneurship: a conceptual understanding with special reference to small business in rural India

Abstract

Many Indian companies including MNCs and other large players started developing business strategies to taped the untapped market like rural market in case of India but ultimately the winner would be the one with the required resources like man, money, machine, material, market, methods, mission and motivation also with the much needed innovative and creative ideas to tap the untapped market like Indian rural market. The findings of the secondary data review will help the stakeholders to know various positive aspects and the need of rural entrepreneurship. It may be helpful for the various agencies to formulate plans and policies to boost the rural entrepreneurship in India which may help to make the Indian rural market as a critical force in global economy.