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%T Re-inventing the centre-periphery relation by the European capitals of culture: case-studies; Marseille-Provence 2013 and Pecs 2010 %A Turşie, Corina %J Eurolimes %N 19 %P 71-84 %D 2015 %@ 1841-9259 %> https://nbn-resolving.org/urn:nbn:de:0168-ssoar-46524-8 %X The European Capital of Culture (ECoC) Program was initiated in mid 80's, as a modality to promote the richness and diversity of European cultures. It soon became evident that the Program's impact went beyond the cultural and political aspects and that the designation was a marketing opportunity for cities to improve image on a national and European scale, a regeneration tool in itself. ECoC is today about cities re-inventing their identities, re-narrating their history in a European context. The peripheral position, the unwanted heritage of the cities’ past, soon became elements to be exploited and re-invented. The study is focused on two border cities that won the ECoC title and their ability to use the title as a regenerative tool, in order to foster their European identity, to favourably reorient their geography and to reposition themselves on Europe's map: Marseille-Provence 2013 (a Western Europe big city/region with an ex-colonial past and a peripheral position complex) and Pecs 2010 (a small Eastern peripheral city with a communist past). Applying qualitative content analysis on three types of documents: Application (Bid) books, official web pages and ex-post European Commission's evaluations, the article intends to identify the narratives used by these border cities to comply with the European dimension of the ECoC project. (author's abstract) %C MISC %G en %9 Zeitschriftenartikel %W GESIS - http://www.gesis.org %~ SSOAR - http://www.ssoar.info