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Rôle du tourisme culturel dans le marketing des produits locaux de terroir et leur réputation: cas du sud tunisien
Role of cultural tourism in the marketing of local products and their reputation: the case of southern Tunisia
[Zeitschriftenartikel]
Abstract This paper proposes a contribution to the reflection on the local marketing of local products and their reputation front of phenomenon of globalization of agro-industrial products. It mobilizes the concept of territorial amenity as a source of licensing of a terroir and examines its potential role i... mehr
This paper proposes a contribution to the reflection on the local marketing of local products and their reputation front of phenomenon of globalization of agro-industrial products. It mobilizes the concept of territorial amenity as a source of licensing of a terroir and examines its potential role in consumer behavior, taking into account the individual psychological differences. Perceptions of local products by the consumer and the reasons related to the purchase of these products are analyzed. From a qualitative study we define the contours of the local product of a consumer point of view while highlighting the different motivations behind the consumption of these products.... weniger
Thesaurusschlagwörter
Tourismus; Agrarproduktion; Vermarktung; Konsumverhalten; Motivation; regionale Entwicklung; sozioökonomische Entwicklung; Tunesien; Nordafrika
Klassifikation
Freizeitforschung, Freizeitsoziologie
Wirtschaftssoziologie
Freie Schlagwörter
local product
Sprache Dokument
Französisch
Publikationsjahr
2015
Seitenangabe
S. 97-114
Zeitschriftentitel
ESSACHESS - Journal for Communication Studies, 8 (2015) 2
Heftthema
The alimentary and gustative imaginary
ISSN
1775-352X
Status
Veröffentlichungsversion; begutachtet (peer reviewed)