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%T L'affiche, une forme signifiante au prisme des médiations symboliques: le cas des affiches WWF %A Batazzi, Claudine %A Parizot, Anne %J ESSACHESS - Journal for Communication Studies %N 1 %P 113-122 %V 8 %D 2015 %K meaningful shape; environmental communication; narrative creation %@ 1775-352X %> https://nbn-resolving.org/urn:nbn:de:0168-ssoar-457103 %X In this research, our target is to disclose the communication strategies of the NGOs which aim at orienting individuals’ opinions and daily routine towards environmental concerns. More precisely, we start with a symbolical reading of the poster campaigns of WWF NGO, while considering the poster as a meaningful shape on which the logo, the picture and the slogan make a whole in the construction of the meaning. Thus, the poster as a meaningful object will be brought into focus in the light of the symbolic and at the heart of a narrative creation. %C FRA %G fr %9 Zeitschriftenartikel %W GESIS - http://www.gesis.org %~ SSOAR - http://www.ssoar.info