Bibtex export
@article{ Batazzi2015, title = {L'affiche, une forme signifiante au prisme des médiations symboliques: le cas des affiches WWF}, author = {Batazzi, Claudine and Parizot, Anne}, journal = {ESSACHESS - Journal for Communication Studies}, number = {1}, pages = {113-122}, volume = {8}, year = {2015}, issn = {1775-352X}, urn = {https://nbn-resolving.org/urn:nbn:de:0168-ssoar-457103}, abstract = {In this research, our target is to disclose the communication strategies of the NGOs which aim at orienting individuals’ opinions and daily routine towards environmental concerns. More precisely, we start with a symbolical reading of the poster campaigns of WWF NGO, while considering the poster as a meaningful shape on which the logo, the picture and the slogan make a whole in the construction of the meaning. Thus, the poster as a meaningful object will be brought into focus in the light of the symbolic and at the heart of a narrative creation.}, keywords = {nichtstaatliche Organisation; non-governmental organization; Naturschutz; conservation; Umweltschutz; environmental protection; Öffentlichkeitsarbeit; public relations work; Plakat; poster; Symbol; symbol; Mediation; mediation; Kampagne; campaign; Semiotik; semiotics; Bewusstseinsbildung; formation of consciousness; Emotionalität; emotionality}}