dc.contributor.author | Batazzi, Claudine | de |
dc.contributor.author | Parizot, Anne | de |
dc.date.accessioned | 2016-01-08T10:13:52Z | |
dc.date.available | 2016-01-08T10:13:52Z | |
dc.date.issued | 2015 | de |
dc.identifier.issn | 1775-352X | de |
dc.identifier.uri | http://www.ssoar.info/ssoar/handle/document/45710 | |
dc.description.abstract | In this research, our target is to disclose the communication strategies of the NGOs which aim at orienting individuals’ opinions and daily routine towards environmental concerns. More precisely, we start with a symbolical reading of the poster campaigns of WWF NGO, while considering the poster as a meaningful shape on which the logo, the picture and the slogan make a whole in the construction of the meaning. Thus, the poster as a meaningful object will be brought into focus in the light of the symbolic and at the heart of a narrative creation. | en |
dc.language | fr | de |
dc.subject.ddc | News media, journalism, publishing | en |
dc.subject.ddc | Publizistische Medien, Journalismus,Verlagswesen | de |
dc.subject.other | meaningful shape; environmental communication; narrative creation | de |
dc.title | L'affiche, une forme signifiante au prisme des médiations symboliques: le cas des affiches WWF | de |
dc.title.alternative | The poster, a meaning ful shape of symbolics mediations prism: the case of WWF-posters | de |
dc.description.review | begutachtet (peer reviewed) | de |
dc.description.review | peer reviewed | en |
dc.source.journal | ESSACHESS - Journal for Communication Studies | |
dc.source.volume | 8 | de |
dc.publisher.country | FRA | |
dc.source.issue | 1 | de |
dc.subject.classoz | Werbung, Public Relations, Öffentlichkeitsarbeit | de |
dc.subject.classoz | Advertising, Public Relations | en |
dc.subject.classoz | Wirkungsforschung, Rezipientenforschung | de |
dc.subject.classoz | Impact Research, Recipient Research | en |
dc.subject.thesoz | nichtstaatliche Organisation | de |
dc.subject.thesoz | non-governmental organization | en |
dc.subject.thesoz | Naturschutz | de |
dc.subject.thesoz | conservation | en |
dc.subject.thesoz | Umweltschutz | de |
dc.subject.thesoz | environmental protection | en |
dc.subject.thesoz | Öffentlichkeitsarbeit | de |
dc.subject.thesoz | public relations work | en |
dc.subject.thesoz | Plakat | de |
dc.subject.thesoz | poster | en |
dc.subject.thesoz | Symbol | de |
dc.subject.thesoz | symbol | en |
dc.subject.thesoz | Mediation | de |
dc.subject.thesoz | mediation | en |
dc.subject.thesoz | Kampagne | de |
dc.subject.thesoz | campaign | en |
dc.subject.thesoz | Semiotik | de |
dc.subject.thesoz | semiotics | en |
dc.subject.thesoz | Bewusstseinsbildung | de |
dc.subject.thesoz | formation of consciousness | en |
dc.subject.thesoz | Emotionalität | de |
dc.subject.thesoz | emotionality | en |
dc.identifier.urn | urn:nbn:de:0168-ssoar-457103 | |
dc.rights.licence | Creative Commons - Namensnennung, Nicht-kommerz. | de |
dc.rights.licence | Creative Commons - Attribution-NonCommercial | en |
internal.status | formal und inhaltlich fertig erschlossen | de |
internal.identifier.thesoz | 10053824 | |
internal.identifier.thesoz | 10050565 | |
internal.identifier.thesoz | 10050435 | |
internal.identifier.thesoz | 10053596 | |
internal.identifier.thesoz | 10035726 | |
internal.identifier.thesoz | 10059795 | |
internal.identifier.thesoz | 10049472 | |
internal.identifier.thesoz | 10065114 | |
internal.identifier.thesoz | 10057787 | |
internal.identifier.thesoz | 10039226 | |
internal.identifier.thesoz | 10034670 | |
dc.type.stock | article | de |
dc.type.document | Zeitschriftenartikel | de |
dc.type.document | journal article | en |
dc.source.pageinfo | 113-122 | de |
internal.identifier.classoz | 1080409 | |
internal.identifier.classoz | 1080407 | |
internal.identifier.journal | 556 | |
internal.identifier.document | 32 | |
internal.identifier.ddc | 070 | |
dc.source.issuetopic | Symbolic Communication | de |
dc.description.pubstatus | Veröffentlichungsversion | de |
dc.description.pubstatus | Published Version | en |
internal.identifier.licence | 10 | |
internal.identifier.pubstatus | 1 | |
internal.identifier.review | 1 | |
dc.subject.classhort | 10800 | de |
internal.pdf.version | 1.5 | |
internal.pdf.valid | false | |
internal.pdf.wellformed | false | |
internal.check.abstractlanguageharmonizer | CERTAIN | |
internal.check.languageharmonizer | CERTAIN_RETAINED | |