A New Role of Marketing and Communication  Technologies in Business and Society: Local and Global Aspects (NRMCTBS 2015)

Bibtex export

@book{ Larina2015,
 title = {A New Role of Marketing and Communication  Technologies in Business and Society: Local and Global Aspects (NRMCTBS 2015)},
 editor = {Larina, Y. S. and Romanenko, O. O.},
 year = {2015},
 pages = {554},
 address = {St. Louis},
 publisher = {KHUSAR Group},
 isbn = {978-0-615-67156-7},
 doi = {https://doi.org/10.13140/RG.2.1.2858.1607},
 abstract = {Collective monograph contains research papers by leading scientists of Ukraine and Eastern Europe on marketing, communications, innovation development, public-private partnership, tourism and corporate social responsibility. Research publication will be useful for researchers, practitioners and students, and anyone interested in scientific problems of marketing and communications and their role in the modern world.},
 keywords = {Marketing; marketing; Innovation; innovation; Public Private Partnership; public private partnership; Corporate Social Responsibility; corporate social responibility; strategisches Management; strategic management; Wettbewerbsfähigkeit; competitiveness; Öffentlichkeitsarbeit; public relations work; Kommunikationstechnologie; communication technology; Absatzpolitik; sales policy; Werbung; advertising; Universität; university; Wirtschaftsentwicklung; economic development (on national level); regionale Entwicklung; regional development; Ukraine; Ukraine; Russland; Russia; Osteuropa; Eastern Europe}}