dc.contributor.editor | Larina, Y. S. | de |
dc.contributor.editor | Romanenko, O. O. | de |
dc.date.accessioned | 2015-11-02T12:47:41Z | |
dc.date.available | 2015-11-02T12:47:41Z | |
dc.date.issued | 2015 | de |
dc.identifier.isbn | 978-0-615-67156-7 | de |
dc.identifier.uri | http://www.ssoar.info/ssoar/handle/document/45213 | |
dc.description.abstract | Collective monograph contains research papers by leading scientists of Ukraine and Eastern Europe on marketing, communications, innovation development, public-private partnership, tourism and corporate social responsibility. Research publication will be useful for researchers, practitioners and students, and anyone interested in scientific problems of marketing and communications and their role in the modern world. | en |
dc.language | ru | de |
dc.publisher | KHUSAR Group | de |
dc.subject.ddc | Wirtschaft | de |
dc.subject.ddc | Economics | en |
dc.title | A New Role of Marketing and Communication Technologies in Business and Society: Local and Global Aspects (NRMCTBS 2015) | de |
dc.title.alternative | Новітня Роль Маркетингу Та Комунікаційних Технологій В Бізнесі Та Суспільстві: Локальні Та Глобальні Аспекти | de |
dc.description.review | begutachtet | de |
dc.description.review | reviewed | en |
dc.publisher.country | USA | |
dc.publisher.city | St. Louis | de |
dc.subject.classoz | Marketing | de |
dc.subject.classoz | Marketing | en |
dc.subject.classoz | Management | de |
dc.subject.classoz | Management Science | en |
dc.subject.thesoz | Marketing | de |
dc.subject.thesoz | marketing | en |
dc.subject.thesoz | Innovation | de |
dc.subject.thesoz | innovation | en |
dc.subject.thesoz | Public Private Partnership | de |
dc.subject.thesoz | public private partnership | en |
dc.subject.thesoz | Corporate Social Responsibility | de |
dc.subject.thesoz | corporate social responibility | en |
dc.subject.thesoz | strategisches Management | de |
dc.subject.thesoz | strategic management | en |
dc.subject.thesoz | Wettbewerbsfähigkeit | de |
dc.subject.thesoz | competitiveness | en |
dc.subject.thesoz | Öffentlichkeitsarbeit | de |
dc.subject.thesoz | public relations work | en |
dc.subject.thesoz | Kommunikationstechnologie | de |
dc.subject.thesoz | communication technology | en |
dc.subject.thesoz | Absatzpolitik | de |
dc.subject.thesoz | sales policy | en |
dc.subject.thesoz | Werbung | de |
dc.subject.thesoz | advertising | en |
dc.subject.thesoz | Universität | de |
dc.subject.thesoz | university | en |
dc.subject.thesoz | Wirtschaftsentwicklung | de |
dc.subject.thesoz | economic development (on national level) | en |
dc.subject.thesoz | regionale Entwicklung | de |
dc.subject.thesoz | regional development | en |
dc.subject.thesoz | Ukraine | de |
dc.subject.thesoz | Ukraine | en |
dc.subject.thesoz | Russland | de |
dc.subject.thesoz | Russia | en |
dc.subject.thesoz | Osteuropa | de |
dc.subject.thesoz | Eastern Europe | en |
dc.rights.licence | Creative Commons - Namensnennung, Nicht kommerz., Keine Bearbeitung | de |
dc.rights.licence | Creative Commons - Attribution-Noncommercial-No Derivative Works | en |
internal.status | formal und inhaltlich fertig erschlossen | de |
internal.identifier.thesoz | 10051656 | |
internal.identifier.thesoz | 10047538 | |
internal.identifier.thesoz | 10066182 | |
internal.identifier.thesoz | 10083290 | |
internal.identifier.thesoz | 10051574 | |
internal.identifier.thesoz | 10049581 | |
internal.identifier.thesoz | 10053596 | |
internal.identifier.thesoz | 10039942 | |
internal.identifier.thesoz | 10034448 | |
internal.identifier.thesoz | 10034450 | |
internal.identifier.thesoz | 10046729 | |
internal.identifier.thesoz | 10040626 | |
internal.identifier.thesoz | 10042235 | |
internal.identifier.thesoz | 10064141 | |
internal.identifier.thesoz | 10057012 | |
internal.identifier.thesoz | 10042882 | |
dc.type.stock | collection | de |
dc.type.document | Sammelwerk | de |
dc.type.document | collection | en |
dc.source.pageinfo | 554 | de |
internal.identifier.classoz | 1090405 | |
internal.identifier.classoz | 1090401 | |
internal.identifier.document | 24 | |
internal.identifier.ddc | 330 | |
dc.identifier.doi | https://doi.org/10.13140/RG.2.1.2858.1607 | de |
dc.description.pubstatus | Veröffentlichungsversion | de |
dc.description.pubstatus | Published Version | en |
internal.identifier.licence | 2 | |
internal.identifier.pubstatus | 1 | |
internal.identifier.review | 2 | |
dc.subject.classhort | 10300 | de |
dc.subject.classhort | 10800 | de |
dc.subject.classhort | 40200 | de |
dc.subject.classhort | 10900 | de |
internal.pdf.version | 1.4 | |
internal.pdf.valid | true | |
internal.pdf.wellformed | true | |
internal.pdf.ocr | null Page_14 Page_90 Page_188 Page_190 Page_246 Page_248 Page_364 Page_466 Page_468 Page_544 Page_546 | |
internal.check.abstractlanguageharmonizer | CERTAIN | |