Bibtex export
@article{ Bosnjak2010, title = {Negative symbolic aspects in destination branding: exploring the role of the 'undesired self' on web-based vacation information search intentions among potential first-time visitors}, author = {Bosnjak, Michael}, journal = {Journal of Vacation Marketing}, number = {4}, pages = {323-330}, volume = {16}, year = {2010}, issn = {1356-7667}, doi = {https://doi.org/10.1177/1356766710380885}, urn = {https://nbn-resolving.org/urn:nbn:de:0168-ssoar-450693}, abstract = {Tourist destination choices depend, among other factors, on the match between the destination’s personality image and consumers’ self-concept, in line with self-image congruence theory. Motives also mediate this relationship, yet tourism research largely neglects the influence of avoidance motives. This study applies the product-based construct of undesired congruity, or consumers’ tendency to avoid undesired stereotypical images, to the context of web-based vacation destination information search intentions among potential first-time visitors. Undesired congruity relates negatively to willingness to search for destination-related information online and serves as an additional predictor, beyond established relevant factors for pre-visit choice contexts. Moreover, it overrides the influence of established, telic, approach motive constructs, which implies its principal role in early destination-related decision making. The findings have practical implications for market research in tourism, as well as for destination branding. (author's abstract)}, keywords = {Reise; Erwartung; Internet; Selbstbild; self-image; Informationsverhalten; Tourist; decision; expectation; Urlaub; information-seeking behavior; vacation; vacation destination; Urlaubsort; Verhalten; Motivation; Tourismus; behavior; Entscheidung; tourist; identity; motivation; Identität; tourism; Konsumverhalten; consumption behavior; Internet; travel}}