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Prenotification in web-based access panel surveys: the influence of mobile text messaging versus e-mail on response rates and sample composition
[Zeitschriftenartikel]
Abstract To compare the effectiveness of different prenotification and invitation procedures in a webbased three-wave access panel survey over 3 consecutive months, we experimentally varied the contact mode in a fully crossed two-factorial design with (a) three different prenotification conditions (mobile sh... mehr
To compare the effectiveness of different prenotification and invitation procedures in a webbased three-wave access panel survey over 3 consecutive months, we experimentally varied the contact mode in a fully crossed two-factorial design with (a) three different prenotification conditions (mobile short messaging service [SMS], e-mail, no prenotice) and (b) two “invitation and reminder" conditions (SMS, e-mail). A group with nearly complete mobile phone coverage was randomly assigned to one of these six experimental conditions. As expected, SMS prenotifications outperformed e-mail prenotifications in terms of response rates across all three waves. Furthermore, e-mail invitation response rates outperformed those for SMS invitations. The combination of SMS prenotification and e-mail invitation performed best. The different experimental treatments did not have an effect on the sample composition of respondents between groups. (author's abstract)... weniger
Thesaurusschlagwörter
Umfrageforschung; Online-Befragung; Panel; Datengewinnung; Stichprobe; Antwortverhalten; E-Mail
Klassifikation
Erhebungstechniken und Analysetechniken der Sozialwissenschaften
Methode
empirisch; Grundlagenforschung; Methodenentwicklung
Freie Schlagwörter
Prenotification; SMS
Sprache Dokument
Englisch
Publikationsjahr
2008
Seitenangabe
S. 213-223
Zeitschriftentitel
Social Science Computer Review, 26 (2008) 2
DOI
https://doi.org/10.1177/0894439307305895
ISSN
0894-4393
Status
Veröffentlichungsversion; begutachtet (peer reviewed)
Lizenz
Deposit Licence - Keine Weiterverbreitung, keine Bearbeitung
Dieser Beitrag ist mit Zustimmung des Rechteinhabers aufgrund einer (DFG-geförderten) Allianz- bzw. Nationallizenz frei zugänglich.