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https://doi.org/10.18148/srm/2010.v4i1.2682
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Comparing questions with agree/ disagree response options to questions with item-specific response options
Vergleich von Fragen mit Ja/Nein-Antwortmöglichkeiten mit Fragen zu itemspezifischen Antwortmöglichkeiten
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Abstract "Although agree/ disagree (a/ d) rating scales are hugely popular in the social sciences, a large body of research conducted during more than five decades has documented the bias that results from acquiescence in responses to these items. This may be a reason to prefer questions with Item Specific (... view more
"Although agree/ disagree (a/ d) rating scales are hugely popular in the social sciences, a large body of research conducted during more than five decades has documented the bias that results from acquiescence in responses to these items. This may be a reason to prefer questions with Item Specific (IS) response options, but remarkably little research has explored whether responses to a/ d rating scale questions are indeed of lower quality than responses to questions with IS response options. Using a research design that combines the advantages of a random assignment between-subjects experiment and the multitrait-multimethod approach in the context of representative sample surveys, we found that responses to a/ d rating scale questions indeed had much lower quality than responses to comparable questions offering IS response options. These results attest to the superiority of questions with IS response options." (author's abstract)... view less
Keywords
EU; rating scale; comparison of methods; error; statistical theory of errors; questionnaire; data quality; methodology; design; scale construction; validity; response behavior; survey research
Classification
Methods and Techniques of Data Collection and Data Analysis, Statistical Methods, Computer Methods
Research Design
Document language
English
Publication Year
2010
Page/Pages
p. 61-79
Journal
Survey Research Methods, 4 (2010) 1
ISSN
1864-3361
Status
Published Version; peer reviewed
Licence
Deposit Licence - No Redistribution, No Modifications