Decatur: Výskum Paula F. Lazarsfelda a Elihu Katza o názorovom vodcovstve v oblastiach marketingu, módy, vecí verejných a návštevnosti kina

Kollár, Roman

Decatur: the research of Paul F. Lazarsfeld and Elihu Katz on opinion leadership in areas of marketing, fashion, public affairs and movie going
[journal article]

dc.contributor.author	Kollár, Roman	de
dc.date.accessioned	2015-06-24T07:12:04Z
dc.date.available	2015-06-24T07:12:04Z
dc.date.issued	2015	de
dc.identifier.issn	1804-0616	de
dc.identifier.uri	http://www.ssoar.info/ssoar/handle/document/43670
dc.description.abstract	"The aim of this paper is to introduce one of the classical sociological research conducted by Paul F. Lazarsfeld and Elihu Katz in the city of Decatur (Illinois) in the Midwest of United States in 1955. The subject of the research was nonformal everyday interpersonal influence in areas of marketing, fashion, public affairs and movie going and the object was the population of women older 16 years (n = 718). By means of indicators of life cycle, social status and gregariousness the research report describes the profiles of opinion leaders in given areas and provides an answer to question if the two step flow of communication hypotheses is applicable in mentioned spheres of social life." (author's abstract)	en
dc.language	sk
dc.subject.ddc	Sociology & anthropology	en
dc.subject.ddc	News media, journalism, publishing	en
dc.subject.ddc	Publizistische Medien, Journalismus,Verlagswesen	de
dc.subject.ddc	Soziologie, Anthropologie	de
dc.title	Decatur: Výskum Paula F. Lazarsfelda a Elihu Katza o názorovom vodcovstve v oblastiach marketingu, módy, vecí verejných a návštevnosti kina	de
dc.title.alternative	Decatur: the research of Paul F. Lazarsfeld and Elihu Katz on opinion leadership in areas of marketing, fashion, public affairs and movie going	de
dc.description.review	begutachtet (peer reviewed)	de
dc.description.review	peer reviewed	en
dc.source.journal	Historická sociologie / Historical Sociology
dc.publisher.country	MISC
dc.source.issue	1	de
dc.subject.classoz	Allgemeines, spezielle Theorien und Schulen, Methoden, Entwicklung und Geschichte der Kommunikationswissenschaften	de
dc.subject.classoz	Basic Research, General Concepts and History of the Science of Communication	en
dc.subject.classoz	Allgemeine Soziologie, Makrosoziologie, spezielle Theorien und Schulen, Entwicklung und Geschichte der Soziologie	de
dc.subject.classoz	General Sociology, Basic Research, General Concepts and History of Sociology, Sociological Theories	en
dc.subject.thesoz	sociology	en
dc.subject.thesoz	Meinungsführer	de
dc.subject.thesoz	Marketing	de
dc.subject.thesoz	public relations work	en
dc.subject.thesoz	communication	en
dc.subject.thesoz	fashion	en
dc.subject.thesoz	Kommunikation	de
dc.subject.thesoz	Öffentlichkeitsarbeit	de
dc.subject.thesoz	opinion leader	en
dc.subject.thesoz	marketing	en
dc.subject.thesoz	Einfluss	de
dc.subject.thesoz	Soziologie	de
dc.subject.thesoz	Mode	de
dc.subject.thesoz	influence	en
dc.identifier.urn	urn:nbn:de:0168-ssoar-436700
dc.rights.licence	Creative Commons - Namensnennung, Nicht kommerz., Keine Bearbeitung	de
dc.rights.licence	Creative Commons - Attribution-Noncommercial-No Derivative Works	en
internal.status	formal und inhaltlich fertig erschlossen	de
internal.identifier.thesoz	10052060
internal.identifier.thesoz	10051656
internal.identifier.thesoz	10048981
internal.identifier.thesoz	10035149
internal.identifier.thesoz	10037908
internal.identifier.thesoz	10034868
internal.identifier.thesoz	10053596
dc.type.stock	article	de
dc.type.document	journal article	en
dc.type.document	Zeitschriftenartikel	de
dc.source.pageinfo	47-73	de
internal.identifier.classoz	10201
internal.identifier.classoz	10801
internal.identifier.journal	655
internal.identifier.document	32
internal.identifier.ddc	070
internal.identifier.ddc	301
dc.identifier.doi	https://doi.org/10.14712/23363525.2015.4	de
dc.description.pubstatus	Published Version	en
dc.description.pubstatus	Veröffentlichungsversion	de
internal.identifier.licence	2
internal.identifier.pubstatus	1
internal.identifier.review	1
dc.subject.classhort	10800	de
dc.subject.classhort	10200	de
internal.pdf.version	1.3
internal.pdf.valid	true
internal.pdf.wellformed	true
internal.check.abstractlanguageharmonizer	CERTAIN
internal.check.languageharmonizer	CERTAIN_CHANGED

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Allgemeine Soziologie, Makrosoziologie, spezielle Theorien und "Schulen", Entwicklung und Geschichte der Soziologie
General Sociology, Basic Research, General Concepts and History of Sociology, Sociological Theories
Allgemeines, spezielle Theorien und "Schulen", Methoden, Entwicklung und Geschichte der Kommunikationswissenschaften
Basic Research, General Concepts and History of the Science of Communication

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Decatur: Výskum Paula F. Lazarsfelda a Elihu Katza o názorovom vodcovstve v oblastiach marketingu, módy, vecí verejných a návštevnosti kina

Decatur: the research of Paul F. Lazarsfeld and Elihu Katz on opinion leadership in areas of marketing, fashion, public affairs and movie going [journal article]

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Decatur: the research of Paul F. Lazarsfeld and Elihu Katz on opinion leadership in areas of marketing, fashion, public affairs and movie going
[journal article]