Bibtex export
@article{ Kaluzhsky2013, title = {Трансформация маркетинга в электронной коммерции}, author = {Kaluzhsky, Mikhail}, journal = {Практический маркетинг}, number = {1}, pages = {4-16}, year = {2013}, issn = {2071-3762}, urn = {https://nbn-resolving.org/urn:nbn:de:0168-ssoar-431390}, abstract = {The article is about transformation of the theory and practice of marketing in the conditions of e-commerce and network economy. The author considers Internet-marketing as an independent kind of marketing in the virtual communicative environment. The basic thesis of the article: the virtual environment defines marketing transformation, changing methods, priorities and structure at practice and then theories of marketing.}, keywords = {Marketing; elektronischer Markt; electronic market; Netzwerk; network; virtuelle Gemeinschaft; Internet; Internet; virtual community; Electronic Business; marketing; electronic business}}