Функционализация анализа рынка в маркетинге

Kaluzhsky, Mikhail

Functionalization Research in Marketing
[Sammelwerksbeitrag]

dc.contributor.author	Kaluzhsky, Mikhail	de
dc.date.accessioned	2015-05-18T12:25:29Z
dc.date.available	2015-05-18T12:25:29Z
dc.date.issued	2011	de
dc.identifier.isbn	978-5-904848-05-7	de
dc.identifier.uri	http://www.ssoar.info/ssoar/handle/document/43068
dc.description.abstract	Article on the role of the segmentation of the environment in the planning of marketing activities. Pre-crisis marketing in the first place put on the importance of marketing communications function. The author proves the thesis about the importance of the analysis of the market environment as an essential condition of effective marketing.	en
dc.language	ru	de
dc.subject.ddc	Wirtschaft	de
dc.subject.ddc	Economics	en
dc.subject.other	marketing mix	de
dc.title	Функционализация анализа рынка в маркетинге	de
dc.title.alternative	Functionalization Research in Marketing	de
dc.description.review	begutachtet	de
dc.description.review	reviewed	en
dc.source.collection	Омский экономический форум: материалы международной научно-практической конференции	de
dc.publisher.country	RUS
dc.publisher.city	Omsk	de
dc.subject.classoz	Marketing	de
dc.subject.classoz	Marketing	en
dc.subject.thesoz	demand	en
dc.subject.thesoz	Marketing	de
dc.subject.thesoz	sale	en
dc.subject.thesoz	market segmentation	en
dc.subject.thesoz	marketing	en
dc.subject.thesoz	Markterschließung	de
dc.subject.thesoz	Marktsegmentierung	de
dc.subject.thesoz	opening up of markets	en
dc.subject.thesoz	Verbraucher	de
dc.subject.thesoz	Nachfrage	de
dc.subject.thesoz	Vertrieb	de
dc.subject.thesoz	sales	en
dc.subject.thesoz	consumer	en
dc.subject.thesoz	Absatz	de
dc.identifier.urn	urn:nbn:de:0168-ssoar-430687
dc.rights.licence	Digital Peer Publishing Licence - Freie DIPP-Lizenz	de
dc.rights.licence	Free Digital Peer Publishing Licence	en
internal.status	formal und inhaltlich fertig erschlossen	de
internal.identifier.thesoz	10036309
internal.identifier.thesoz	10041177
internal.identifier.thesoz	10051656
internal.identifier.thesoz	10051722
internal.identifier.thesoz	10063726
internal.identifier.thesoz	10048454
internal.identifier.thesoz	10034431
dc.type.stock	incollection	de
dc.type.document	Sammelwerksbeitrag	de
dc.type.document	collection article	en
dc.source.pageinfo	139-143	de
internal.identifier.classoz	1090405
internal.identifier.document	25
dc.contributor.corporateeditor	Financial University under the Government of the Russian Federation in Omsk
internal.identifier.corporateeditor	634
internal.identifier.ddc	330
dc.description.pubstatus	Postprint	en
dc.description.pubstatus	Postprint	de
internal.identifier.licence	5
internal.identifier.pubstatus	2
internal.identifier.review	2
dc.subject.classhort	30100	de
dc.subject.classhort	10500	de
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Функционализация анализа рынка в маркетинге

Functionalization Research in Marketing [Sammelwerksbeitrag]

Dateien zu dieser Ressource

Das Dokument erscheint in:

Functionalization Research in Marketing
[Sammelwerksbeitrag]