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Sports for female readership: representations and economicals stakes. The case of l'Equipe Féminine
Le sport pour un lectorat féminin: représentations et enjeux. Le cas de l’Équipe Féminine
[journal article]
Abstract Starting from a socio-discursive study of the magazine l’Equipe Fémi- nine, this article intends to cross the readership sex variables, journalists sex and editorial and economic positioning. The hypothesis defended consists in showing that, to adapt to the different constraints and to target female... view more
Starting from a socio-discursive study of the magazine l’Equipe Fémi- nine, this article intends to cross the readership sex variables, journalists sex and editorial and economic positioning. The hypothesis defended consists in showing that, to adapt to the different constraints and to target female readers, the magazine offers a perception of the sport specific to women and therefore different from the masculine sports. Are then studied the positioning of the magazine compared to top- level sport, the representation of the targeted female reader and the economics-based advertisers.... view less
Keywords
sports; periodical; reporting; reader (person); reception; journalism; gender-specific factors; woman
Classification
Impact Research, Recipient Research
Communicator Research, Journalism
Women's Studies, Feminist Studies, Gender Studies
Document language
French
Publication Year
2014
Page/Pages
p. 119-131
Journal
ESSACHESS - Journal for Communication Studies, 7 (2014) 2
Issue topic
How does Gender matter? Analyzing media discourses, media organizations and media practices
ISSN
1775-352X
Status
Published Version; peer reviewed