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Understanding the role of value-focused thinking in idea management
[Zeitschriftenartikel]
Abstract In a couple of classical studies, Keeney proposed two sets of variables labelled as value‐focused thinking (VFT) and alternative‐focused thinking (AFT). Value‐focused thinking (VFT), he argued, is a creative method that centres on the different decision objectives and how as many alternatives as pos... mehr
In a couple of classical studies, Keeney proposed two sets of variables labelled as value‐focused thinking (VFT) and alternative‐focused thinking (AFT). Value‐focused thinking (VFT), he argued, is a creative method that centres on the different decision objectives and how as many alternatives as possible may be generated from them. Alternative‐focused thinking (AFT), on the other hand, is a method in which the decision maker takes notice of all the available alternatives and then makes a choice that seems to fit the problem best. The impact of these two methods on idea generation was measured using a sample of employees. The results revealed that employees in the value‐focused thinking condition (VFT) produced fewer ideas. Thus, value‐focused thinking (VFT) is not only able to facilitate ideation fluency but also to constrain it. Factors such as cognitive effort and motivation may play a part here. However, the quality of the ideas was judged to be higher in terms of creativity and innovativeness. Hence, value‐focused thinking (VFT) seems to have a positive impact on the quality of ideas in terms of creativity and innovativeness regardless of ideation fluency. Implications for the design of idea management systems are discussed.... weniger
Thesaurusschlagwörter
Entscheidungsfindung; Denken; Problemlösen; Verhalten; Messung; Kreativität; Innovation; Arbeitnehmer; Entscheidungsprozess; Entscheidung; kognitive Fähigkeit; Kognition; Engagement; Informationsprozess; Motivation
Klassifikation
Allgemeine Psychologie
Sprache Dokument
Englisch
Publikationsjahr
2011
Seitenangabe
S. 196-206
Zeitschriftentitel
Creativity and Innovation Management, 20 (2011) 3
DOI
https://doi.org/10.1111/j.1467-8691.2011.00602.x
ISSN
1467-8691
Status
Veröffentlichungsversion; begutachtet (peer reviewed)
Lizenz
Creative Commons - Namensnennung, Weitergabe unter gleichen Bedingungen