Bibtex export
@article{ Shigina2012, title = {Brand as an intangible asset}, author = {Shigina, Natalya Sergeevna}, journal = {Modern Research of Social Problems}, number = {2}, pages = {9}, year = {2012}, issn = {2218-7405}, urn = {https://nbn-resolving.org/urn:nbn:de:0168-ssoar-398824}, abstract = {Purpose: determine the place and role of brand intangible assets. Methodology: investigations are analytical in nature. Results: The analysis of influence of the brand on a reputation for enterprise approaches to the evaluation of the brand as an asset, specify the value of the brand should be reflected in the balance sheet. Practical implications - these studies can be useful for any enterprise.}, keywords = {Evaluation; evaluation}}