dc.contributor.author | Shigina, Natalya Sergeevna | de |
dc.date.accessioned | 2014-09-23T13:10:23Z | |
dc.date.available | 2014-09-23T13:10:23Z | |
dc.date.issued | 2012 | de |
dc.identifier.issn | 2218-7405 | de |
dc.identifier.uri | http://www.ssoar.info/ssoar/handle/document/39882 | |
dc.description.abstract | Purpose: determine the place and role of brand intangible assets. Methodology: investigations are analytical in nature. Results: The analysis of influence of the brand on a reputation for enterprise approaches to the evaluation of the brand as an asset, specify the value of the brand should be reflected in the balance sheet. Practical implications - these studies can be useful for any enterprise. | en |
dc.language | ru | de |
dc.subject.ddc | Wirtschaft | de |
dc.subject.ddc | Economics | en |
dc.subject.other | goodwill; intangible assets; reputational assets; asset value; brand; measuring instruments | |
dc.title | Brand as an intangible asset | de |
dc.title.alternative | Бренд как нематериальный актив | de |
dc.description.review | begutachtet (peer reviewed) | de |
dc.description.review | peer reviewed | en |
dc.source.journal | Modern Research of Social Problems | |
dc.publisher.country | RUS | |
dc.source.issue | 2 | de |
dc.subject.classoz | Marketing | de |
dc.subject.classoz | Marketing | en |
dc.subject.thesoz | Evaluation | de |
dc.subject.thesoz | evaluation | en |
dc.identifier.urn | urn:nbn:de:0168-ssoar-398824 | |
dc.rights.licence | Digital Peer Publishing Licence - Basismodul | de |
dc.rights.licence | Basic Digital Peer Publishing Licence | en |
internal.status | formal und inhaltlich fertig erschlossen | de |
internal.identifier.thesoz | 10039188 | |
dc.type.stock | article | de |
dc.type.document | journal article | en |
dc.type.document | Zeitschriftenartikel | de |
dc.source.pageinfo | 9 | de |
internal.identifier.classoz | 1090405 | |
internal.identifier.journal | 438 | |
internal.identifier.document | 32 | |
internal.identifier.ddc | 330 | |
dc.description.pubstatus | Published Version | en |
dc.description.pubstatus | Veröffentlichungsversion | de |
internal.identifier.licence | 4 | |
internal.identifier.pubstatus | 1 | |
internal.identifier.review | 1 | |
dc.subject.classhort | 20500 | de |
internal.check.abstractlanguageharmonizer | CERTAIN | |
internal.check.languageharmonizer | CERTAIN_RETAINED | |