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Une situation expérimentale de réception des images télévisuelles: la mise en œuvre d'EARS
An experimental situation of TV images reception: the use of the EARS device
[journal article]
Abstract Resorting to experimental situation offers the possibility to study media messages reception. In particular, Real Time Response Systems allow investigations that don’t need words: researchers don’t have to ask people to phrase their reactions. However, the use of such a device requires taking into a... view more
Resorting to experimental situation offers the possibility to study media messages reception. In particular, Real Time Response Systems allow investigations that don’t need words: researchers don’t have to ask people to phrase their reactions. However, the use of such a device requires taking into account methodological limits. Indeed, it is necessary to question the results given, between undoubted and restricted contributions. Within this framework we present the results of a reception study about immigration TV images, lead in 2003 at University de Lorraine by a research team from Centre de recherche sur les mediations. These results are the starting point from which an introducing and open question is initiated: within communication studies, what kind of experimental situation is it possible to settle, and what kind of results can be expected?... view less
Keywords
television; spectator; reception; immigration; interaction; non-verbal communication; media; influence; measurement; opinion formation
Classification
Impact Research, Recipient Research
Free Keywords
experimental situation; Real-Time Response System; Electronic Audience Response System
Document language
French
Publication Year
2013
Page/Pages
p. 155-167
Journal
ESSACHESS - Journal for Communication Studies, 6 (2013) 1
Issue topic
Experimental Methods in Communication
ISSN
1775-352X
Status
Published Version; peer reviewed