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Méthode expérimentale et réception de la communication de prévention du sida

Effects of HIV/AIDS communication campaigns: the contribution of the experimental method
[journal article]

dc.contributor.authorMarchioli, Audreyde
dc.date.accessioned2014-03-17T12:10:44Z
dc.date.available2014-03-17T12:10:44Z
dc.date.issued2013de
dc.identifier.issn1775-352Xde
dc.identifier.urihttp://www.ssoar.info/ssoar/handle/document/37724
dc.description.abstractThe article presents an experiment we made to investigate the effects of HIV/AIDS communication campaigns using “mini-acts” accomplished via Internet. Based on the theories of persuasive and committing communication, the results, which are based on nearly 200 participants, show effects on attitude accessibility and behavior towards AIDS prevention. The article emphasizes the theorical and methodological implications for research in Information and Communication Sciences.en
dc.languagefrde
dc.subject.ddcNews media, journalism, publishingen
dc.subject.ddcMedicine and healthen
dc.subject.ddcMedizin und Gesundheitde
dc.subject.ddcPublizistische Medien, Journalismus,Verlagswesende
dc.subject.otherpublic and social communication; HIV/AIDS prevention; committing communication
dc.titleMéthode expérimentale et réception de la communication de prévention du sida
dc.title.alternativeEffects of HIV/AIDS communication campaigns: the contribution of the experimental method
dc.description.reviewbegutachtet (peer reviewed)de
dc.description.reviewpeer revieweden
dc.source.journalESSACHESS - Journal for Communication Studies
dc.source.volume6de
dc.publisher.countryFRA
dc.source.issue1de
dc.subject.classozMedizin, Sozialmedizinde
dc.subject.classozWerbung, Public Relations, Öffentlichkeitsarbeitde
dc.subject.classozMedicine, Social Medicineen
dc.subject.classozAdvertising, Public Relationsen
dc.subject.thesozInternetde
dc.subject.thesozInterneten
dc.subject.thesozpersuasionen
dc.subject.thesozPersuasionde
dc.identifier.urnurn:nbn:de:0168-ssoar-377244
dc.rights.licenceCreative Commons - Attribution-NonCommercialen
dc.rights.licenceCreative Commons - Namensnennung, Nicht-kommerz.de
internal.statusformal und inhaltlich fertig erschlossende
internal.identifier.thesoz10040528
internal.identifier.thesoz10036742
dc.type.stockarticlede
dc.type.documentjournal articleen
dc.type.documentZeitschriftenartikelde
dc.source.pageinfo35-44de
internal.identifier.classoz50100
internal.identifier.classoz1080409
internal.identifier.journal556
internal.identifier.document32
dc.rights.sherpaBlue Publisheren
dc.rights.sherpaBlauer Verlagde
internal.identifier.ddc610
internal.identifier.ddc070
dc.source.issuetopicExperimental Methods in Communicationde
dc.description.pubstatusPublished Versionen
dc.description.pubstatusVeröffentlichungsversionde
internal.identifier.sherpa2
internal.identifier.licence10
internal.identifier.pubstatus1
internal.identifier.review1
dc.subject.classhort10800de
dc.subject.classhort10216de
dc.subject.classhort30200de
dc.subject.classhort30100de
dc.subject.classhort20500de
internal.check.abstractlanguageharmonizerCERTAIN
internal.check.languageharmonizerCERTAIN_RETAINED


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