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Fundraising als wissenschaftliche Herausforderung: wirtschaftliche Chance für Non-Profit-Organisationen
[review]
Reviewed workGahrmann, Christian: Strategisches Fundraising. Wiesbaden: Gabler 2012. 978-3-8349-3336-2
Keywords
fundraising; non-profit-organization; ethics; donation; marketing
Classification
Management Science
Marketing
Document language
German
Publication Year
2012
Page/Pages
p. 106-108
Journal
Zeitschrift für Wirtschafts- und Unternehmensethik, 13 (2012) 1
ISSN
1439-880X
Status
Published Version; reviewed
Licence
Deposit Licence - No Redistribution, No Modifications