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Ma Ying-jeou's presidential discourse
Ma Ying-jeou's präsidentieller Diskurs
[journal article]
Abstract "Despite the substantial advances made in cross-Strait relations during Ma Ying-jeou's (Ma Yingjiu) first term, the ROC president's rhetoric varied considerably as he grappled with the difficult reality of implementing campaign and inauguration pledges to establish better relations with China while ... view more
"Despite the substantial advances made in cross-Strait relations during Ma Ying-jeou's (Ma Yingjiu) first term, the ROC president's rhetoric varied considerably as he grappled with the difficult reality of implementing campaign and inauguration pledges to establish better relations with China while striving to maintain national respect and sovereignty. In this article, the authors put forward a framework for measuring, analyzing and explaining this variation in President Ma's first-term discourse. Analyzing a very large number of Ma's speeches, addresses, etc., the authors provide empirical assessments of how the content of Ma's public pronouncements has developed over time, how his rhetoric varies according to the strategic context and timing of a speech, and how his discourse compares to that of his predecessor, Chen Shui-bian (Chen Shuibian). In addressing these questions, the article contributes a quantitative perspective to existing work on political discourse in Taiwan and to the growing methodological and applied literature on how to systematically analyze Chinese political text." (author's abstract)... view less
Keywords
Taiwan; China; international relations; president; discourse; politician; rhetoric; text analysis; national identity; democracy; sovereignty; method; methodological research; language; economy; comparative research; Far East; developing country; Asia
Classification
Political System, Constitution, Government
Science of Literature, Linguistics
Political Process, Elections, Political Sociology, Political Culture
International Relations, International Politics, Foreign Affairs, Development Policy
Method
applied research; empirical; qualitative empirical; quantitative empirical
Document language
English
Publication Year
2012
Page/Pages
p. 33-68
Journal
Journal of Current Chinese Affairs, 41 (2012) 3
Issue topic
Taiwan under KMT rule: recent trends in domestic politics and cross-strait relations
ISSN
1868-4874
Status
Published Version; peer reviewed
Licence
Creative Commons - Attribution-Noncommercial-No Derivative Works