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Response Latency Measurement in Surveys: Detecting Strong Attitudes and Response Effects
[Zeitschriftenartikel]
Abstract The paper reports on measurement and data treatment of response latencies in computer
assisted surveys. Applying response latencies as a measure of mental processes, empirical
hypotheses are tested to explain the occurrence of response effects (here: acquiescence bias)
and the predictive power of... mehr
The paper reports on measurement and data treatment of response latencies in computer
assisted surveys. Applying response latencies as a measure of mental processes, empirical
hypotheses are tested to explain the occurrence of response effects (here: acquiescence bias)
and the predictive power of generalized attitudes. Theoretically, it is assumed that behavioural
and other specific evaluative judgments in surveys are stronger influenced by acquiescence
bias and generalized attitudes when answering in a rather automatic-spontaneous response
mode, i.e. when response latencies are fast. Additionally, it is assumed that chronic attitude
accessibility acts as a moderator of acquiescence effects and predictive power of attitudes
within spontaneous mode processing. Empirical tests show evidence in favour of these
assumptions, demonstrating the usefulness of response time measurement in surveys.... weniger
Thesaurusschlagwörter
statistische Analyse; CATI; Reaktion; Messung; Daten; empirische Sozialforschung; Antwortverhalten; Zeit; Befragung; Modell; Methodik; Umfrageforschung; Einstellung
Klassifikation
Erhebungstechniken und Analysetechniken der Sozialwissenschaften
Sprache Dokument
Englisch
Publikationsjahr
2013
Seitenangabe
27 S.
Zeitschriftentitel
Survey Methods: Insights from the Field (2013)
DOI
https://doi.org/10.13094/SMIF-2013-00005
ISSN
2296-4754
Status
Veröffentlichungsversion; begutachtet (peer reviewed)
Lizenz
Creative Commons - Namensnennung, Nicht kommerz., Keine Bearbeitung