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Placing Romania in the European and international market: the role of image in building a nation identity
[Konferenzbeitrag]
Abstract Nowadays, image is radically important for any product, and even more so for a country. The image that a country displays to the world influences the attitude and perception of the other countries and people in general about itself. Romania is currently facing a brick wall in this area. Although the... mehr
Nowadays, image is radically important for any product, and even more so for a country. The image that a country displays to the world influences the attitude and perception of the other countries and people in general about itself. Romania is currently facing a brick wall in this area. Although the country is in a continuous change, the same cannot be said about the way others perceive it. Throughout this paper, we would like to point out the importance and part of branding in the development and positioning of a country, by trying to answer questions such as what a country should and should not do in order to have a good and representative image towards the exterior.... weniger
Thesaurusschlagwörter
Rumänien; Image; Nation; nationale Identität; Selbstbild; Selbstdarstellung; Marke; Wettbewerbsfähigkeit; Wirtschaftsförderung; Fremdbild; Werbung; europäische Integration
Klassifikation
internationale Beziehungen, Entwicklungspolitik
Wirtschaftspolitik
Freie Schlagwörter
differentiation; country branding
Titel Sammelwerk, Herausgeber- oder Konferenzband
Media and European diversity
Herausgeber
Soproni, Luminita; Horga, Ioan
Konferenz
International conference "Media and European Diversity". Oradea, 2008
Sprache Dokument
Englisch
Publikationsjahr
2012
Verlag
Bruylant
Erscheinungsort
Brüssel
Seitenangabe
S. 239-254
Schriftenreihe
Voisinages Européens, 8
ISBN
978-2-8027-3090-3
Status
Veröffentlichungsversion; begutachtet
Lizenz
Creative Commons - Namensnennung, Nicht kommerz., Keine Bearbeitung