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Cross-border cooperation as a mechanism of regional marketing in the Baltic region

Трансграничное сотрудничество как инструмент регионального маркетинга в Балтийском регионе
[journal article]

dc.contributor.authorDavidov, Denisde
dc.contributor.authorChekalina, Tatianade
dc.date.accessioned2011-06-21T16:34:00Zde
dc.date.accessioned2012-08-29T23:21:47Z
dc.date.available2012-08-29T23:21:47Z
dc.date.issued2009de
dc.identifier.urihttp://www.ssoar.info/ssoar/handle/document/25479
dc.description.abstractThe article offers a pragmatic approach to certain aspects of cross-border regionalisation. The marketing component of Euroregion development and the implementation of cross-border cooperation projects are considered as key directions of the joint activity of cross-border partner-regions. The authors analyse the opportunity to apply the territory brand model to research on the mechanisms of cross-border cooperation and to the elaboration of an efficient development strategy as a promising direction of further study of the cross-border cooperation and regionalisation phenomena.en
dc.languageende
dc.subject.ddcLandscaping and area planningen
dc.subject.ddcStädtebau, Raumplanung, Landschaftsgestaltungde
dc.titleCross-border cooperation as a mechanism of regional marketing in the Baltic regionen
dc.title.alternativeТрансграничное сотрудничество как инструмент регионального маркетинга в Балтийском регионеru
dc.description.reviewbegutachtetde
dc.description.reviewrevieweden
dc.source.journalBaltic Regionde
dc.publisher.countryRUS
dc.source.issue2de
dc.subject.classozArea Development Planning, Regional Researchen
dc.subject.classozRaumplanung und Regionalforschungde
dc.subject.thesozgrenzüberschreitende Zusammenarbeitde
dc.subject.thesozEUen
dc.subject.thesozMarketingde
dc.subject.thesozcross-border cooperationen
dc.subject.thesozEuroregionen
dc.subject.thesozmarketingen
dc.subject.thesozBaltic regionen
dc.subject.thesozEuroregionde
dc.subject.thesozOstseeraumde
dc.subject.thesozregional developmenten
dc.subject.thesozregionalizationen
dc.subject.thesozRegionalisierungde
dc.subject.thesozEUde
dc.subject.thesozregionale Entwicklungde
dc.identifier.urnurn:nbn:de:0168-ssoar-254797de
dc.date.modified2011-07-13T11:59:00Zde
dc.rights.licenceDigital Peer Publishing Licence - Basismodulde
dc.rights.licenceBasic Digital Peer Publishing Licenceen
ssoar.gesis.collectionSOLIS;ADISde
ssoar.contributor.institutionMietglied des Verlags Immanuel Kant Baltic Federal University (IKBFU)de
internal.status3de
internal.identifier.thesoz10042919
internal.identifier.thesoz10056427
internal.identifier.thesoz10041441
internal.identifier.thesoz10045900
internal.identifier.thesoz10051656
internal.identifier.thesoz10064849
internal.identifier.thesoz10042235
dc.type.stockarticlede
dc.type.documentjournal articleen
dc.type.documentZeitschriftenartikelde
dc.rights.copyrightfde
dc.source.pageinfo46-51
internal.identifier.classoz20700
internal.identifier.journal38de
internal.identifier.document32
internal.identifier.ddc710
dc.description.pubstatusPostprinten
dc.description.pubstatusPostprintde
internal.identifier.licence4
internal.identifier.pubstatus2
internal.identifier.review2
dc.description.miscDenis Davidov, PhD student, IKSUR. E-mail:politolоgy101@rambler.ru Dr. Tatyana Chekailina, post-doctoral student, European Tourism Re¬search Institute, Mid-Sweden University. E-mail: melchiorre@ekohist.su.se Denis Davidov, PhD student, IKSUR. E-mail:politolоgy101@rambler.rude
internal.check.abstractlanguageharmonizerCERTAIN
internal.check.languageharmonizerCERTAIN_RETAINED


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