Othering through genderization in the regional press

Abstract

By far, most of the research into processes of discrimination and ethnification in Sweden considers urban settings. This article focuses on how the regional press in a rural area of south-east Sweden represents immigrants in a residential area in the outskirts of the Kalmar township. It points at the urgent need for researchers and decision-makers to take into account both subtle and palpable stigmatizing processes that meet immigrants who reside the countryside. An analysis of two local newspapers shows a continuous construction of `otherness' through pictures and texts, in which the identities of minority ethnic groups are stereotyped and subverted. One of the most persistent themes in this work of representation is the brutalization of the masculinity of `others', stressed even further by a `traditionalization' and feminization of a weak, caring female other. Both these gendered images serve a higher purpose, that of maintaining a positive image of a taken-for-granted Swedishness.