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Corporate Culture and Public Relations
[collection article]
Corporate Editor
Institute of Sociology of the National Academy of Sciences of Ukraine
Abstract Analyzing American publications dealing with the concept of excellent public relations, the authors trace the development of organizational culture and its connection with societal culture, as well as an alyze theoretical and methodological issues of corporate culture and its impact on public relati... view more
Analyzing American publications dealing with the concept of excellent public relations, the authors trace the development of organizational culture and its connection with societal culture, as well as an alyze theoretical and methodological issues of corporate culture and its impact on public relations in an organization. Special attention is paid to some ways in which professional PR departments can be come the source of progressive counter cultures inside the organization capable of changing a prevailing culture in the organization to make it more excellent.... view less
Classification
Business Administration
Collection Title
Ukrainian Sociological Review 2006-2007
Editor
Golovakha, Yevhen
Document language
English
Publication Year
2009
City
Kiev
Page/Pages
p. 105-122
ISBN
978-966-02-5153-3
Status
Published Version; reviewed
Licence
Deposit Licence - No Redistribution, No Modifications