Results for Discipline:
Marketing
Hits 121-130 within 212 documents
"TiCoSa" a 3d matrix conceptual model to investigate visitors’ perceptions in an athletic event [journal article]
Source: Journal of Tourism, Heritage & Services Marketing, 4 (2018) 2. p.32-36
Building Destination Loyalty Using Tourist Satisfaction and Destination Image: A Holistic Conceptual Framework [journal article]
Source: Journal of Tourism, Heritage & Services Marketing, 4 (2018) 2. p.37-43
The evolution of destination branding: A review of branding literature in tourism [journal article]
Source: Journal of Tourism, Heritage & Services Marketing, 3 (2017) 1. p.9-17
Extending tourism marketing: Implications for targeting the senior tourists' segment [journal article]
Source: Journal of Tourism, Heritage & Services Marketing, 2 (2016) 1. p.36-42
Effects of co-creation in a tourism destination brand image through twitter [journal article]
Source: Journal of Tourism, Heritage & Services Marketing, 2 (2016) 2. p.3-10
Investigating wedding quality characteristics: Evidence from Kaohsiung [journal article]
Source: Journal of Tourism, Heritage & Services Marketing, 1 (2015) 1. p.10-15
Business Model Innovation in News Media: Fostering New Relationships to Stimulate Support from Readers [journal article]
Source: Media and Communication, 8 (2020) 2. p.28-39
Customer lifetime value to managing marketing strategies in the financial services [journal article]
Source: International Letters of Social and Humanistic Sciences, (2015) 42. p.164-173