Influence of public relations strategies on pubic acceptance of Imo State government projects

Abstract

This study sought to examine the influence of public relations strategies on the Owerri Metropolis public's acceptance towards the Imo state government projects. Key objectives raised were to x-ray the perception of Owerri Metropolis residents to the public relations strategy used on them for the acceptance of Imo state government and identify the influence of public relations strategy of the Imo state government project acceptance on Owerri Metropolis residents. The study was anchored on the media ecology theory, while Survey research design was adopted for this study. A population of 589,564 was used to represent residents in Owerri Metropolis. Wimmer and Dominic online sample size calculator was used to arrive at a sample size of 384. Multi-stage sampling technique was used to sample out the exact respondents used for the study. The instrument for data collection for the study was questionnaire. Findings revealed that Owerri Metropolis residents are highly exposed to and knowledgeable of the government's public relations project strategy for Imolites acceptance of the government and that the residents have not been influenced directly, so they are indifferent about the government's public relations project strategies. It was concluded that the current Imo state government public relations project strategies are not effective to make Imolites living in Owerri Metropolis to accept the government. The researcher recommended that the public relations personnel employed by the government can do better to see to it that the goal towards the Imo state government is actualized and the people happy with the current government