Volltext herunterladen
(713.1 KB)
Zitationshinweis
Bitte beziehen Sie sich beim Zitieren dieses Dokumentes immer auf folgenden Persistent Identifier (PID):
https://nbn-resolving.org/urn:nbn:de:0168-ssoar-94794-4
Export für Ihre Literaturverwaltung
The Multilevel Branding of Tangier at Spatial and Temporal Interfaces
[Sammelwerksbeitrag]
Abstract Endeavours to establish cities as brands have become a worldwide phenomenon. In the Middle East and Africa, too, cities have started to actively position themselves as attractive tourism destinations and investment sites and are trying to enhance their distinctiveness and recognisability. Gulf citie... mehr
Endeavours to establish cities as brands have become a worldwide phenomenon. In the Middle East and Africa, too, cities have started to actively position themselves as attractive tourism destinations and investment sites and are trying to enhance their distinctiveness and recognisability. Gulf cities have become the most prominent - and often emulated - examples. Less attention has been given, for instance, to North African places. Accordingly, this chapter starts from the assumption that systematic approaches to branding cities are still limited, notably for cities of the "Global South."... weniger
Thesaurusschlagwörter
Marokko; Stadt; Marketing; Tourismuspolitik; Werbung; Nordafrika
Klassifikation
Raumplanung und Regionalforschung
Marketing
Freie Schlagwörter
Tanger
Titel Sammelwerk, Herausgeber- oder Konferenzband
Branding the Middle East: communication strategies and image building from Qom to Casablanca
Herausgeber
Wippel, Steffen
Sprache Dokument
Englisch
Publikationsjahr
2023
Verlag
De Gruyter
Erscheinungsort
Berlin
Seitenangabe
S. 429-457
Schriftenreihe
Studies on Modern Orient, 38
DOI
https://doi.org/10.1515/9783110741100-026
ISBN
978-3-11-074110-0
Status
Veröffentlichungsversion; begutachtet
Lizenz
Creative Commons - Namensnennung, Nicht kommerz., Keine Bearbeitung 4.0