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The Power of Persuasion: Becoming a Merchant in the 18th Century
[Dissertation]
Abstract Lucas Haasis found a time capsule: A complete mercantile letter archive of the merchant Nicolaus Gottlieb Luetkens who lived in 18th century Hamburg. Luetkens travelled France between 1743-1745 in order to become a successful wholesale merchant. He succeeded in this undertaking via both shrewd busin... mehr
Lucas Haasis found a time capsule: A complete mercantile letter archive of the merchant Nicolaus Gottlieb Luetkens who lived in 18th century Hamburg. Luetkens travelled France between 1743-1745 in order to become a successful wholesale merchant. He succeeded in this undertaking via both shrewd business practice and proficient skills in the practice of letter writing. Based on this unique discovery, in this microhistorical study Lucas Haasis examines the crucial steps and activities of a mercantile establishment phase, the typical letter practices of Early Modern merchants, and the practical principles of persuasion leading to success in the 18th century.... weniger
Thesaurusschlagwörter
18. Jahrhundert; Kulturgeschichte; Hamburg; Praxeologie; Globalisierung; Wirtschaft
Freie Schlagwörter
Merchants; Letter-Writing Practices; Microhistory; European History; Global History; Early Modern History; History
Sprache Dokument
Englisch
Publikationsjahr
2022
Verlag
transcript Verlag
Erscheinungsort
Bielefeld
Seitenangabe
657 S.
Schriftenreihe
Practices of Subjectivation, 23
DOI
https://doi.org/10.14361/9783839456521
ISSN
2703-1284
ISBN
978-3-8394-5652-1
Status
Veröffentlichungsversion; begutachtet (peer reviewed)