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Value Co-Creation Analysis in the Perspective of Service-Dominant Logic at PT Qlue Performa Indonesia
[journal article]
Abstract This service-dominant logic paradigm emerged as a new perspective on marketing concepts, emphasising customers as active participants in creating value. This study investigates the value co-creation process at PT Qlue Performa Indonesia from a services-dominant logic perspective. This research was c... view more
This service-dominant logic paradigm emerged as a new perspective on marketing concepts, emphasising customers as active participants in creating value. This study investigates the value co-creation process at PT Qlue Performa Indonesia from a services-dominant logic perspective. This research was conducted using a qualitative approach with content analysis. Data were obtained through structured, in-depth interviews, observations and documentation studies. This study found two categories relating to the realisation of value co-creation implementation: service procedures and DART model implementation. This service procedure is decisive and becomes the ideal space for implementing value co-creation.... view less
Keywords
business relationship
Classification
Marketing
Free Keywords
Service-Dominant Logic; Value Co-creation; DART Model; Relationship Marketing
Document language
English
Publication Year
2023
Page/Pages
p. 3091-3097
Journal
Path of Science, 9 (2023) 8
ISSN
2413-9009
Status
Published Version; peer reviewed