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Herta Herzog (1910-2010): The Real Inventor of the Focus Group and a Pioneer for Qualitative Research in Communication Studies
[journal article]
Classification
Social Sciences
Free Keywords
Herta Herzog; Focus Group Interview; Qualitative Research; Communication Studies; marketing researcher; McCann Erickson; Wissenschaft & Technik
Document language
German
Publication Year
2023
Journal
Soziopolis: Gesellschaft beobachten (2023)
Status
Published Version; reviewed